Tag Archives: advertising
Coca-Cola #ColourMySummer NZ Style
What this is an example of, is how a new market can take a solid creative idea and make it their own. Although for intensive purposes, the campaign follows the same format, with social and digital its core, they have executed the campaign slightly differently, and in my opinion improved it.
The Power of Coke in Vietnam
Coca-Cola, although still a familiar site on the streets of Vietnam is not as unanimous as it was in Cambodia. A thriving open market allows many brands to spread their wings into the Vietnamese market, making it that little bit harder for Coke to be category leader in Vietnam (perhaps why we see more specific […]
Coca-Cola’s “Second Life” Campaign in Vietnam
Coca-Cola do not just run global marketing in Vietnam, they also implement local activity. One such campaign, based on a really clear insight, “second life” campaign.
Coca-Happiness in Cambodia
Coke is not suggesting that American is best, but that the Cambodian cuisine on offer can be made even better when eaten alongside their sweet beverage
Coca-Cola & Travelling Brands 